Betsy Mikel

Writing Experience

Sr. Copywriter at Threadless

- Sole interactive copywriter for the e-commerce site and international design community
– Develop creative concepts and content strategy for the brand
– Write promotional content, product descriptions, email campaigns, landing pages, and other web copy
– Maintain brand voice and tone
– Work closely with Creative team to ensure both copy and design are concepted and designed together and create a unified message
– Collaborate with Marketing, Production, Customer Service, and Technology teams to develop clear messaging

Jr. Copywriter at Edelman Digital

- One of two copywriters who serviced the Chicago web division of Edelman Public Relations
– Wrote creative copy aimed at engaging communities across various web channels such as Facebook, Twitter, internal client sites, and public-facing microsites
– Brand work included Disney, Shell, Slim Jim, Peter Pan Peanut Butter, Orville Redenbacher, PAM Cooking Spray, and Hologic

Staff Writer at Chicagoist

- Covered Chicago’s literary arts with 200+ posts to the city’s go-to blog for news, events, sports, politics, and A&E coverage
– Interviewed authors, reviewed books, and previewed literary events

Proofreader & Translator at Exalead

- Proofread, wrote, and translated (FR > EN) promotional material for the marketing department of the Paris-based software company
– Work included client success stories, case studies for promotional material, white papers, and blog posts

Intern Reporter at Juice Magazine

- Wrote articles on music, style, and dining for Des Moines weekly magazine targeted at readers and young professionals aged 24 to 35

Education & Skills

- 2008 Bachelor of Journalism (Magazine Writing), Missouri School of Journalism, French minor
– Software skills include Adobe InDesign, QuarkXPress, Microsoft Office (every version ever), Moveable Type, WordPress, Blogger
– French (full professional proficiency)